The Problem and Solution:
60% of student enquiries happen outside working hours, when institutions are unable to respond, leading to lost high-intent prospects. AskEd captures and converts these enquiries 24/7 through always-on conversational AI.
70% of education providers still rely on static enquiry forms, creating friction and low conversion at the top of the funnel. AskEd replaces forms with dynamic, conversational engagement that qualifies and captures leads in real time.
59% of international students disengage due to slow or difficult communication, particularly across time zones and languages. AskEd delivers instant, multilingual conversations that remove friction and keep prospects engaged.
The Conversational AI market is rapidly scaling (projected £32bn by 2030), signalling a shift in how users expect to interact digitally. AskEd positions institutions at the forefront of this transition with a purpose-built recruitment solution.
The UK’s £40bn education export target increases pressure on institutions to improve conversion, not just generate demand. AskEd directly addresses this by turning more enquiries into qualified applicants.
64% of organisations are moving toward agentic AI, automating complex interactions and workflows. AskEd brings this capability into student recruitment, replacing passive tools with proactive, intelligent engagement.
33% of teens prefer speaking to AI over humans, highlighting changing expectations among future students. AskEd meets this preference with conversational, accessible, and non-judgemental engagement.
Why Invest in AskEd?
Most university websites offer prospective students little more than a contact form or a rigid chatbot, while recruitment teams spend their days fielding repetitive questions in a single language. AskEd fixes that.
The product operates across web and phone, handling enquiries in real time, 24/7. It delivers fluent conversations in up to 70 languages, is trained on the provider’s own data and qualifies leads and feeds data into existing CRMs. A basic deployment requires one line of code.
With no credible competitor fully utilising voice and conversational AI like this and a subscription model where a single converted student covers the annual fee, the commercial case is straightforward. Voice AI cuts the burden on stretched recruitment teams, engages prospects at the moment of highest intent, and does it in any language, at any hour, at a fraction of the cost.